I am now about 3 weeks past said goal and, in addition to still not having my shop set up, I have come to the following conclusion: Etsy is a pain in my ample behind.
I’ve spent a considerable amount of time on this and am still about 3-4 steps away from having what I would consider an acceptable shop. Maybe I just don’t understand the whole Etsy thing, but I am feeling extremely limited in my ability to set things up the way I’d like. It’s frustrating and it is making me reconsider Etsy as a venue for selling my work.
Guess I could always get started on that web site. Meh.